About Us
Our Story
Good stories come from Hiiumaa. So does ours. Rohuline was born out of community, responsibility and a desire to keep something truly valuable alive. Since 2012, our production in Vaemla has brought together the work and effort of livestock farmers and the skills of local masters.
However, when the former owners of Hiiumaa Meat Factory decided to pass the baton, it was clear that this was not just a business transaction, but a responsibility towards the local community, animals and Hiiumaa. New winds did not blow into Vaemla to raise a storm, but to boost the sails. Our aim is to give a new chance to fair and transparent meat production in Hiiumaa, in cooperation with livestock farmers and the local community.
We are convinced that quality meat gets its origins from the farm – from the grassland, from the care and effort of the livestock farmer. Animal welfare is not just a marketing slogan, but the result of day-to-day work, the fruit of which is genuine and delicious meat. That’s why we highly value working with local livestock farmers, and we firmly believe that their hard work should be fairly rewarded.
As a result of our joint efforts, we can enrich the Estonian market with meat of high quality and truly transparent origin. Because every product that leaves our factory has a name, a story and the work of people behind it. We are proud of our work and our products, and we want to bring joy to the hearts of as many meat lovers as possible. Whether it’s a restaurant, café or home kitchen, we believe that pure, home-grown flavours are the best in every situation. That’s why we’ve made it our mission to make products that come entirely from Hiiumaa.
Our values
Responsibility – For us, it all starts in the grasslands of Hiiumaa. The local cattle and sheep herds are part of the natural landscape of Hiiumaa and help keep the heritage areas maintained. It is our job to value this raw material with respect and to use each animal as holistically as possible – from nose to tail.
Community – We create value by our own people for our own people. We believe that working together is the key to success, and that’s why we work closely with local livestock farmers and butchers to bring honest and genuine beef and lamb to the tables of as many Hiiumaa people and friends of Hiiumaa as possible.
Quality – We know that meat is not just meat. That’s why it’s important to us that our work is always of the highest quality. Our products are handmade by skilled local butchers. It’s a more time-consuming process, but it ensures a clean, high-quality cut because every piece of meat gets the attention it needs.
Our team
Our team is small but hard-working. And, frankly, bigger at heart than some machinery. Together, we work every day to ensure that genuine Hiiumaa meat is served in its full goodness on as many plates as possible.
Urmas – butcher/slicing
Urmas is the knife hero of our house – it’s hard to find a cut of meat as beautiful and clean as one that comes out of his hands. It is noteworthy that he is one of the most experienced butchers in Hiiumaa. So he is a man who knows what he is doing!
Villu and Kalev – butchers/slaughterhouse
Villu and Kalev are responsible for the hardest work processes in our house – they work at the slaughterhouse. The men do their job professionally and with dignity. Otherwise, they are both cool guys and, as is typical of the Hiiumaa people, full of fun. An occupation does not change a man!
Kerli – secretary-managerial assistant
Kerli is the wolf with nine jobs in our house. Usually, she’s managing the office and if you contact us, you’ll probably be talking to her!